Seeing What Others Don’t (Yet)
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Most of what we call normal is simply what we’re used to. It’s what we grew up with, what we see around us, what feels familiar. But normal isn’t the same as good. It isn’t neutral, and it definitely isn’t always moral.
When we stop to examine the things we accept as “just the way it is,” we often find something darker underneath. Systems built on exploitation, habits passed down without question, entire industries running on suffering. Normal can be comfortable. But that comfort often comes at a cost. Just not one we personally have to pay. Animals pay the cost. Our planet pays the cost. And eventually, our health can pay the cost too.
Before I went vegan, I didn’t question any of it. I thought meat was food, milk was healthy, and animals existed to serve human needs. I didn’t think twice about it, because no one around me did. It was just… normal.
But over time, something shifted. Not all at once. It was a slow unraveling. A post here, a documentary there. A moment of discomfort I couldn’t unsee. Veganism stopped looking extreme and started looking obvious. I began to connect the dots. And once I saw it, I couldn’t unsee it.
Now, I can’t walk through a supermarket without noticing the bodies. The meat aisle feels like a morgue. I see what most don’t: the cost behind the package. The violence hidden by plastic wrap and pretty labels.
And the only reason I can see it now… is because someone, somewhere, spoke up. Someone created something that made me pause. That planted a seed.
That’s why I do what I do now. I make stickers. Little pieces of resistance. Truths you can stick on your laptop, your water bottle, your bumper. Messages that might get someone to stop for half a second and think.
Because visibility matters. Because change doesn’t always start with a debate. It often starts with a tiny, quiet disruption. A sticker on a street sign. A question on a notebook. A sentence that lingers.
Just because something is normal doesn’t mean it’s right.
And sometimes all it takes to begin seeing that… is one well-placed sticker.
Want to help someone connect the dots, too?
I’m sending out a free vegan sticker to anyone who asks. No catch, just visibility.
Because the more people see these quiet messages, the louder they become.
Click below to choose your free sticker and help shift “normal.”